Tourism

For generations, New Zealanders have come to the Eastern Bay for a classic Kiwi holiday experience, and now the rest of the world is beginning to follow.

With fantastic hunting, fishing, and hiking, the country’s best-loved beach, and an active marine volcano, it's easy to see why this industry earns more than $100 million per annum. Improved air and road links have made Whakatāne even more accessible and the destination of choice for those who want to get away and see the real New Zealand, so the industry will continue to enjoy steady growth.