The quiet seaside town of Matatā boasts some of the best long sandy beaches in the world.
A beautiful 20-minute drive along the coast from Whakatāne, Matatā offers local stores, the finest fish and chips, first-class barista coffee and a fantastic playground for the kids.
You can meander around the lagoon before heading to the beach for a spot of surfcasting or swimming, or take in the spectacular views of Moutohorā, Whakaari/White Island and all the way down the East Coast.
The Matatā area has several campgrounds on offer for those wanting to extend their stay in one of the best-kept secrets of the region.